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Social Media Analytics Market - Global Industry Analysis, Size, Share, Growth, Trends, And Forecast To 2025
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Description

Social media analytics are analytics tools mainly applied for making business decisions. These analytics gathers data from social media websites and analyzing that data. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities. These analytics helps us in forming, understanding and lastly leveraging communities for societal activities and business offerings. Social media analytics are now widely used and are considered as major part for business and as a marketing tool. Globally, all the major business is using social analytics in order to improve their products and services and also for gaining actionable insights on consumer’s perception and preferences. The utilization of social media analytics allows users to mine and decipher vast amount of data from various social media platforms, such as Facebook, Twitter, and Instagram, among others.

Social Media Analytics market is increasing gradually due to growing usage of text analysis for refining customer experience and development of image analysis solutions. Moreover, increased varied features and functions available on analytics platform which makes customer demand for customized dashboards and other features within the licensed price.

The major driving factors for social media analytics are tremendously growing social media users and Increased focus on the market and competitive intelligence. With the evolution of digital technologies, people have started using social media mainly for online shopping, communication, and for other social connectivity activities. These have encouraged enterprises to adopt social media analytics solutions in order to understand the needs and demand of users and profitability of their product. O? the 7.3 billion global population worldwide, social networking has 2.3 billion active users which has seen a rise of 176 million from 2016.

The key challenges are Lack of standard measures for social media analytics. Other challenges are lack of supportive technologies due to which legacy architecture cannot implement social media analytics and lack of expert IT personnel for social media analytics.

The Global Social Media Analytics Market is segmented on the basis of End-Users, by end-users and by region. On the basis of End-Users, the global social media analytics market is segmented as Customer Segmentation & Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis and Marketing Management. On the basis of End-Users, the market is segmented as Media & Entertainment, Travel & Hospitality, IT & Telecom, Retail and Others (BFSI, Healthcare).  

Based on regions, the global social media analytics market is divided into North America, Europe, Asia-Pacific (APAC), and Rest of the World (ROW). among these, North America, has been leading the global social media analytics Market. Several factors, such as the presence of a large pool of players and increasing partnership between them are influential behind the important growth of this regional market.

The major companies that provide Social Media Analytics are Oracle Corporation, Adobe Systems, Inc., IBM Corporation, SAP SE, Netbase Solutions, Inc., Hootsuite Media, Inc., Tableau Software, Crimson Hexagon, SAS Institute, and Salesforce.com Inc.

Table of Content

  1. EXECUTIVE SUMMARY
  2. RESEARCH METHODOLOGY
    1. Market Definition
    2. Market Scope
    3. Data Sources
  3. MARKET DYNAMICS
    1. Market Drivers
    2. Market Restraints
    3. Market Opportunities
  4. INDUSTRY OVERVIEW
    1. Value Chain Analysis
    2. Porter’s Five Forces Analysis
    3. Key Trends
  5. GLOBAL SOCIAL MEDIA ANALYTICS MARKET BY END-USERS (2018-2025)
    1. Global Social Media Analytics Market by Customer Segmentation & Targeting      
    2. Global Social Media Analytics Market by Competitor Benchmarking
    3. Global Social Media Analytics Market by Multichannel Campaign Management
    4. Global Social Media Analytics Market by Customer Behavioral Analysis
    5. Global Social Media Analytics Market by Marketing Management
  6. GLOBAL SOCIAL MEDIA ANALYTICS MARKET BY END-USERS (2018-2025)
    1. Global Social Media Analytics Market by Media & Entertainment
    2. Global Social Media Analytics Market by Travel & Hospitality
    3. Global Social Media Analytics Market by IT & Telecom
    4. Global Social Media Analytics Market by Retail
    5. Global Social Media Analytics Market by Others (BFSI, Healthcare)
  7. GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY REGIONS (2018-2025)
    1. North America Social Media Analytics Market
      1. North America Social Media Analytics Market by Application
      2. North America Social Media Analytics Market by End-Users
      3. North America Social Media Analytics Market by Country
        1. U.S. Social Media Analytics Market
        2. Rest of North America Social Media Analytics Market
    2. Europe Social Media Analytics Market
      1. Europe Social Media Analytics Market by Application
      2. Europe Social Media Analytics Market by End-Users
      3. Europe Social Media Analytics Market by Country
        1. France Social Media Analytics Market
        2. Germany Social Media Analytics Market
        3. U.K. Social Media Analytics Market
        4. Rest of Europe Social Media Analytics Market
    3. Asia Pacific Social Media Analytics Market
      1. Asia-Pacific Social Media Analytics Market by Application
      2. Asia-Pacific Social Media Analytics Market by End-Users
      3. Asia-Pacific Social Media Analytics Market by Country
        1. China Social Media Analytics Market
        2. Japan Social Media Analytics Market
        3. India Social Media Analytics Market
        4. Rest of Asia Pacific Social Media Analytics Market
    4. Middle East & Africa Social Media Analytics Market
      1. Middle East & Africa Social Media Analytics Market by Application
      2. Middle East & Africa Social Media Analytics Market by End-Users
      3. Middle East & Africa Social Media Analytics Market by Country
        1. GCC Social Media Analytics Market
        2. North Africa Social Media Analytics Market
        3. South Africa Social Media Analytics Market
        4. Rest of Middle East & Africa Social Media Analytics Market
    5. Latin America Social Media Analytics Market
      1. Latin America Social Media Analytics Market by Application
      2. Latin America Social Media Analytics Market by End-Users
      3. Latin America Social Media Analytics Market by Country
        1. Brazil Social Media Analytics Market
        2. Rest of Latin America Social Media Analytics Market
  8. MARKET COMPETITION ANALYSIS
    1. Market Share/Positioning Analysis
    2. Key Innovators
    3. Company Profiles
      1. Oracle Corporation
        1. Overview
        2. Application/Service End-Users
        3. Strategy
        4. Key Developments
      2. Adobe Systems, Inc.
        1. Overview
        2. Application/Service End-Users
        3. Strategy
        4. Key Developments
      3. IBM Corporation
        1. Overview
        2. Application/Service End-Users
        3. Strategy
        4. Key Developments
      4. SAP SE.
        1. Overview
        2. Application/Service End-Users
        3. Strategy
        4. Key Developments
      5. Netbase Solutions Inc.
        1. Overview
        2. Application/Service End-Users
        3. Strategy
        4. Key Developments
      6. Hootsuite Media, Inc.
        1. Overview
        2. Application/Service End-Users
        3. Strategy
        4. Key Developments
      7. Tableau Software
        1. Overview
        2. Application/Service End-Users
        3. Strategy
        4. Key Developments
      8. Crimson Hexagon
        1. Overview
        2. Application/Service End-Users
        3. Strategy
        4. Key Developments
      9. SAS Institute
        1. Overview
        2. Application/Service End-Users
        3. Strategy
        4. Key Developments
      10. Salesforce.com Inc.
        1. Overview
        2. Application/Service End-Users
        3. Strategy
        4. Key Developments

Research Methodology

This research study involved the usage of extensive secondary sources; directories; databases such as Hoovers, Bloomberg Business, Factiva, and Avention; white papers; annual reports; company house documents; and SEC filings of companies. Secondary research was mainly used to identify and collect information useful for the extensive, technical, market-oriented, and commercial study of the market. It was also used to obtain key information about the market classification and segmentation according to the industry trends, regional markets, and developments related to the market and technology perspectives. Primary sources were mainly several industry experts from core and related industries; and preferred suppliers, manufacturers, distributors, service providers, technology developers, researchers, and organizations related to all segments of this industry‘s value chain. In-depth interviews were conducted from various primary respondents which included key industry participants, subject-matter experts (SMEs), C-level executives of key market players, and industry consultants, among other experts, to obtain and verify critical qualitative and quantitative information as well as to assess future prospects. The following figure shows the market research methodology applied in making this report.



After the complete market engineering (which includes calculations for market statistics, market breakdown, market size estimation, market forecasting, and data triangulation), extensive primary research was conducted to gather information and to verify and validate the critical numbers arrived at. Primary research was also conducted to identify the segmentation types and key market dynamics such as drivers, restraints, and opportunities.

In the complete market engineering process, both top-down and bottom-up approaches were extensively used along with several data triangulation methods to perform market estimation and market forecasting for the overall market segments and subsegments listed in this report. Extensive qualitative and quantitative analysis was performed on the complete market engineering process to list key information/insights throughout the report.

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